Recent Developments in the Star Wars Brand
From the perspective of branding, I think the new design for starwars.com makes a lot of sense.
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Thinking Big About Snubfighters: More X-wings In My Star Wars, Please!
So what’s the future of X-wings in Star Wars? Could it be that the old faithful fans might have things to look forward to in the future? A fangirl can wish…
Read moreTwelve Reasons to Watch Star Wars: The Clone Wars
Last week, Lex offered a look at the contrasting paths of TCW and the EU in recent years and encouraged everyone to give TCW at try, even if you might be skeptical that you’ll like the show the way we were originally too. This week, I thought I’d offer another round of encouragement to watch TCW if you’re not already a loyal viewer. I’ve praised TCW extensively in previous blogs, so I’ll keep this short and sweet.
Read moreHeir to the Empire Anniversary Edition
The Twentieth Anniversary Edition of Heir to the Empire went on sale yesterday. When the cover art was first revealed, I commented briefly about why Timothy Zahn’s novel – and for that matter the entire Thrawn Trilogy – is rightfully considered a classic of the Star Wars Expanded Universe. Now that the special edition is out, I thought I’d share a few additional thoughts.
Read moreFacing Sexist Discrimination in Gaming
Today’s guest blog, by Racheal Ambrose.
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The Clone Wars, the Expanded Universe, and Me: Five Years of Twists and Turns in Star Wars
If you had told me in the spring of 2006, at the time we were anticipating the start of the Legacy of the Force novels and the Legacy comic series, that in fall 2011 I’d be far more excited for Season Four of The Clone Wars than for any upcoming Expanded Universe book or comic, I’d have said you were crazy.
Read moreWhy Branding Matters
If you’ve worked in a large corporate setting, then the term “brand cop” will mean something to you.
Read moreTalking Shadow Games and Dark Gritty Storytelling
An excerpt from Shadow Games and another blogger’s take on the limits of dark, gritty storytelling.
Read moreStar Wars: The Blueprints
Every Star Wars fan has an item out there that they just wish they could have, but they probably never will. So here’s mine.
Read moreThe Clone Wars: Season Four Premieres September 16th
Yesterday Lucasfilm announced that Season Four of The Clone Wars will premiere on Friday, September 16th. Clear off space on your DVR!
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