Tim Zahn

In assessing the messages of a product or brand, I find myself observing the nuances through the lens of a professional roadway and signalization engineer. The crux of my job boils down to making sure that clear signals are given to drivers and pedestrians to avoid confusion. As someone who manages the message of my professional business, as well, last month I noticed a curious series of events related to the Star Wars Expanded Universe that highlighted how, at times, the messages being sent to the fans are at cross-purposes.