CBS recently invited 400 mother and their daughters to attend a screening of Supergirl, rounding it out with a surprise visit from Supergirl herself Melissa Benoist. From CBS.com:
Before taking questions from her young fans, Melissa insisted that every girl in the audience stand and do the Supergirl pose. Mothers clapped as their daughters erupted from their seats with their left hands on their hips and their right fists aimed firmly to the sky. Melissa answered questions about her Supergirl costume, the powers she’ll have, and who her personal hero is: her mom. Before leaving, Benoist reminded the audience that what makes Kara Danvers “super” isn’t just her powers, but her love for her family, her courage, and the positive support she receives from those who love her.
This event follows a recent trend to use mothers and female empowerment as effective marketing tools. According to Variety, Supergirl is expected to beat out its competition Gotham for the valuable 18-49 audience.
Check out the recent trailer, where Kara Danvers proves she is not a reluctant hero.
Supergirl premieres Monday, October 26th (8:30-9:30 PM, ET/PT) on CBS.
Tricia Barr took her understanding of brand management and marketing, mixed it with a love of genre storytelling, and added a dash of social media flare to create FANgirl Blog, where she discusses Star Wars, fandom, and strong female characters. She is one of four authors of Ultimate Star Wars from DK Publishing, has written several feature articles for Star Wars Insider magazine and is a contributor for Her Universe’s Year of the Fangirl. Her FANgirl opinions can be heard on the podcasts Hyperspace Theories and RebelForce Radio Presents Fangirls Going Rogue.
Tricia Barr’s novel, Wynde, won the 2014 Independent Publisher Book Award Gold Medal for Best Science Fiction/Fantasy/Horror Ebook. She was also part of Silence in the Library’s successful all-female creator science fiction and fantasy anthology Athena’s Daughters, which is available now. For excerpts and tales of her adventures in creating a fictional universe, hop over to TriciaBarr.com.
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