Today at The Daily Dot, Lisa Granshaw wrote a great feature on the Year of the Fangirl campaign. She discusses the origins of Her Universe, its ever-growing impact on the fandom and in the marketplace, and the goals behind Year of the Fangirl. Even for those already familiar with the brand, the article is definitely worth a read.
In addition to quotes from Ashley Eckstein, Granshaw talked to Tricia and Victoria Schmidt about the importance of the Year of the Fangirl campaign. Tricia emphasized that the increasing visibility of the geek girls community provides more support for more voices to speak out against negative aspects of geek culture. Victoria – whose Jaina Solo cosplay is currently featured in FANgirl Blog’s banner image – noted that many geek girls haven’t realized how many of their fellow fans existed until campaigns like this raise their profile.
It’s barely three months in, and Year of the Fangirl is already making a difference.