Change and Stability in The Hunger Games Franchise
Yesterday, Lionsgate announced that director Gary Ross has decided not to return to direct the second movie in the franchise, Catching Fire.
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Branding
Books, Brands and Fun
After recovering from the NYCC blitz, the Star Wars Books Facebook page got back into full swing. Here’s what you can find there:
Read moreRecent Developments in the Star Wars Brand
From the perspective of branding, I think the new design for starwars.com makes a lot of sense.
Read moreWhy Branding Matters
If you’ve worked in a large corporate setting, then the term “brand cop” will mean something to you.
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Star Wars Brand Steps into the Future
The upcoming closing of the starwars.com forums strikes me as exactly the right business decision.
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