Fate of the Jedi Weekend Update

There were several very interesting developments at the tail end of this week that I think warrant brief mention.


On Thursday, Star Wars Books on Facebook posted a “mini-excerpt” from Fate of the Jedi: Ascension, which is schedule for release on August 9:

She pointed to a message flashing on the screen.

INFORMATION YOU WILL WANT TO HAVE.

SAFETY FOR YOUR FAMILY GUARANTEED.

…REPLY FOR MORE.

“Short and completely mysterious,” Han mused, frowning a little.

“It came in on my private channel.”

“The one only about six people and two droids have access to?”

“That would be the one.”

This is exactly the sort of marketing and fan-relations technique in which that Lucas Books and Del Rey have been so far behind, so it was a nice and welcome surprise. Previously, they had been posting some of Timothy Zahn’s annotations for the upcoming twentieth anniversary edition of Heir to the Empire, but nothing for Fate of the Jedi: Conviction or Choices of One, even though those books were scheduled to be released sooner. Hopefully it’s a good sign that they’re spreading out the teaser material to the other upcoming releases, and they’ll continue to do that in the future.


But what Del Rey giveth, it can also taketh away. On Friday, starwars.com posted the front cover art for the final Fate of the Jedi novel, Apocalypse, scheduled for April 2012. Although it’s visually interesting on its own merits, it once again features Luke Skywalker – giving Luke three of the nine covers in the series. To borrow a phrase from the hilarious Seth Meyers of Saturday Night Live: Really, Del Rey? Really?

With Han and Leia getting one cover each, and Luke’s son Ben also getting two covers, unfortunately the FotJ covers are giving the impression that the Star Wars universe is contracting, not expanding. Focusing on an ever-smaller number of characters isn’t the path to sales success.

Even more disappointing is the way the Powers That Be have hamstrung the possibilities presented by the cover: Luke, dressed in dark robes, with a background evoking the cityscape of Coruscant in flames. Could it be the last stand of the great Luke Skywalker? Could my blog Luke Skywalker Must Die, and my guest appearance on the ForceCast, really have been that prescient? Some fans on Facebook and message boards have been suggesting that the cover might mean Luke could die in this book.

But fans who keep up with the marketing and fan-relations news know he won’t – because the Powers That Be have already given that away – the one type of teaser I think should almost never be offered up. Before the first book of the series was ever published, though, Sue Rostoni publicly stated that the series was going to be lighter and more fun, and she emphasized that, unlike the New Jedi Order or Legacy of the Force, none of the major characters would die in the series. In her recent Facebook chat, Shelly Shapiro expressly reaffirmed that statement, as well as clarifying specifically: “No current plans to even touch that.”

Tons of fan speculation – and yes, maybe some anxiety or even dread – could have been triggered by this cover if Luke’s fate were really in doubt. Instead, in their attempt to do damage-control from the previous thirty books of overly dark-themed and death-riddled stories, they’ve undermined what could have been a moment to engage fans in caring about the characters and the story’s outcome.


Luke’s appearance on the last book of Fate of the Jedi isn’t all that surprising given that the series was billed as the Luke/Ben odyssey from almost the start.  The trouble lies in the fact that while Shapiro believes the books are offering diversity, the covers don’t even speak to that reality. If the Powers That Be truly intended for the flagship series to represent diversity in its storyline and characters, they would have shaken up the middle book covers and saved Luke for the beginning and the end covers.  And that doesn’t even speak to what’s between the pages…

From the Fictional Frontiers podcast interview:

“I’m always looking to improve things. … I think I’m most proud of the fact that we try really hard, and I think for the most part succeed, in making these good novels. … We have an extraordinary group of talented authors who write well, who are good at character development, who are good at action and adventure but the deeper stuff too. Things that make these books something you might want to read more than once, which to me is one of the ways I define a better book. You read it more than once, you get something else out of it.”

From the Facebook chat:

[Q:] Who is your favorite character, author, novel, and movie?

A: I confess to being very fond of Han; I like Jaina, Ben, and Allana a lot, too.

Then again, there have been a lot of things said recently that don’t jive with what we’re getting as customers. As they move forward with filling in their future book schedule, I hope Del Rey does some market research and reads the fan responses on any variety of websites.


The great thing about fans is that they can whip up great alternative cover offerings relatively quickly.  For fans of Jaina Solo – with one action cover in the past 22 offerings down the post-NJO timeline – fan artist Snow Duchess hopes even if the books aren’t making you smile, this will.


Finally, also on Thursday, it was officially announced that the next official Star Wars convention, Celebration VI, will be held in Orlando, Florida, on August 23-26, 2012. Unlike previous Celebrations, this time fans have more than a year to prepare and make plans. I bet that means this convention will be one to remember.

And of course FANgirl Blog will be there!

3 comments to Fate of the Jedi Weekend Update

  • Kay

    Sigh. I’m failing to see how this book series is lighter and more fun than the previous. I can think of three events in the books so far that I could classify as fun for the characters involved…. probably about the same amount when it comes to fun for me to read.

    Yay for an excerpt though… I think.

  • Star Wars Fan

    “Tons of fan speculation – and yes, maybe some anxiety or even dread – could have been triggered by this cover if Luke’s fate were really in doubt. Instead, in their attempt to do damage-control from the previous thirty books of overly dark-themed and death-riddled stories, they’ve undermined what could have been a moment to engage fans in caring about the characters and the story’s outcome.”
    Yes, that was not one of their brightest moves, to put it mildly.

    “We have an extraordinary group of talented authors who write well, who are good at character development,”
    …?!

    “who are good at action and adventure but the deeper stuff too. Things that make these books something you might want to read more than once, which to me is one of the ways I define a better book. You read it more than once, you get something else out of it.”
    …I hate to say it, but I have not gotten this out of the most recent novels. Yes, I’ve gotten something more out of Allies each time I’ve flipped through it – more technical mistakes, gratuitous mention of some character’s beauty (mostly Sith), and bizarre writing choices. Ah, here’s a particularly weird one that I circled a while ago:
    “…or the smile of vindication that curved Khai’s lips into a triumphant smile.”
    p. 284 in the hardback edition.

    I know I should be more optimistic about the EU, but I feel like I should just surf around for fanfiction rather than spend money on the professionally-written books. They FEEL like epic-length fanfiction whose author has hit a stretch where the next major plot point isn’t coming for a long while, so she’s just filling up pagecount to make her readers happy. Oh, and whose author is obsessed with power-levels, yet never has the characters DO anything with them except hold paint-by-numbers lightsaber fights – or have a sixteen-year-old use Force Lightning with her drooling love interest babbling on in the background about her long legs and beautiful face while her victims shriek in agony (p. 86 of Allies), or have Luke Skywalker go SUPER SAIYAAAAAAAAAAAAAAAAAAN! (Vortex, the Abeloth fight) Oh, and whose author rips off names from other franchises (an “Aboleth” is a Dungeons and Dragons creature – the further similarities have been noted elsewhere). And…

    Sorry. Can you tell I’m most annoyed? -_-;; (I’m sure LominAleCantina could add on many more points… :P) You’ve articulated very well the larger-scale problems with FOTJ, but I feel that even on the level of what a moderate-quality fanfiction would be expected to uphold – pacing, spelling and grammar, characterization, and underlying plot structure, to name all I can think of right off the bat – it’s not up to par.

    *sigh* Oh, and one more thing-

    “You are […] purposeful and razor-keen. Always you shall be in the front rank, […] Yours is a restless life, […] though you shall be blessed for the peace that you bring to others. Take comfort in the fact that […] you stand tall and […] others take shelter in the shadow that you cast.”
    Mr. Allston, Ms. Traviss, Ms. Golden, and Mr. Denning, do you know the character this is describing? It is NOT Luke Skywalker, though you seem to have given him this role recently.

    Hint: NOWHERE in the above text, even in the parts that I’ve omitted for clarity, does it read “Thou shalt slay thy brother”!!!

    _____________________________________________________________________________________
    P.S.
    Somewhat on that subject… Give my greatest compliments to the creator of that cover! :)

    By the way, I’ve done some quick experiments, and the “iconic” FOTJ style for the photographs can be reproduced through Fuzzy Select based on saturation, Posterize at level 3 (depending on image, might be 2 or 4), and Colorize to whatever hue, saturation, and lightness you like.

    The city backgrounds can be forged with a thin vertical diamond-shaped brush being moved up and down and shuffled a bit to the side to give various towers width. As for the polka-dots – just cut-and-paste a section from a given cover, then Background Fill with that as a brush. (I know there has to be a better way to get the polka-dots, but I couldn’t find a Polka Dot tool.)

    Just in case anyone else wants to try their hand at a cover. :)

  • […] book in the Fate of the Jedi series has been revealed, and guess who was on it?  Granted, as I stated before, I don’t take issue with Luke being on the cover of the last book in a series premised around the […]

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