Remembering Our Heroes

This Memorial Day we remember the men and women who have fought and sacrificed their lives serving in the United States Armed Forces. Cat Taber, a big supporter of soldiers, tweeted earlier in the weekend a link to a HuffPost Impact Blog from J.J. Abrams and Bryan Burk, producing partners at Bad Robot. In 2009, Bad Robot traveled to Kuwait to screen Star Trek to American troops. With Star Trek Into Darkness, the Bad Robot team wanted to do more.

What if we leveraged the creative assets available at Bad Robot to support post-9/11 veterans in a more integrated, systematic way? Could we take a summer action movie — about a crew of Starfleet officers who rise against the threat of terrorism — and shine a spotlight on a real life issue affecting all of us at home?

Abrams and Burk explain how they found a mission partner in The Mission Continues and rallied other corporations involved in the movie, including Paramount and CBS, to donate to this cause. Bad Robot has even formalized an in-house division, aptly named GOOD ROBOT, to continue similar efforts.

To help support The Mission Continues, download Bad Robot’s Action Movie FX App here.

To those who have served in the Armed Forces and made the ultimate sacrifice in that service, you will never be forgotten.



Tricia Barr took her understanding of brand management and marketing, mixed it with a love of genre storytelling, and added a dash of social media flare to create FANgirl Blog, where she discusses Star Wars, fandom, and the intersection of women within Star Wars fandom. She is co-author of Ultimate Star Wars and Star Wars Visual Encyclopedia from DK Publishing, a featured writer for Star Wars Insider magazine with numerous articles on the Hero's Journey. Her FANgirl opinions can be heard on the podcasts Hyperspace Theories and Fangirls Going Rogue. Tricia Barr's novel, Wynde, won the 2014 Independent Publisher Book Award Gold Medal for Best Science Fiction/Fantasy/Horror Ebook. She was also part of Silence in the Library's successful all-female creator science fiction and fantasy anthology Athena's Daughters, which is available now. For excerpts and tales of her adventures in creating a fictional universe, hop over to