This Memorial Day we remember the men and women who have fought and sacrificed their lives serving in the United States Armed Forces. Cat Taber, a big supporter of soldiers, tweeted earlier in the weekend a link to a HuffPost Impact Blog from J.J. Abrams and Bryan Burk, producing partners at Bad Robot. In 2009, Bad Robot traveled to Kuwait to screen Star Trek to American troops. With Star Trek Into Darkness, the Bad Robot team wanted to do more.
What if we leveraged the creative assets available at Bad Robot to support post-9/11 veterans in a more integrated, systematic way? Could we take a summer action movie — about a crew of Starfleet officers who rise against the threat of terrorism — and shine a spotlight on a real life issue affecting all of us at home?
Abrams and Burk explain how they found a mission partner in The Mission Continues and rallied other corporations involved in the movie, including Paramount and CBS, to donate to this cause. Bad Robot has even formalized an in-house division, aptly named GOOD ROBOT, to continue similar efforts.
To help support The Mission Continues, download Bad Robot’s Action Movie FX App here.
To those who have served in the Armed Forces and made the ultimate sacrifice in that service, you will never be forgotten.
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