Have Fun with “Find the Force” Augmented Reality Experience

Disney|Lucasfilm want fans to find more than just cool toys and collectibles this Force Friday II. “Find the Force” is an augmented reality (AR) event rolling out on September 1 as part of the worldwide launch of The Last Jedi merchandise. It’s like a treasure hunt, except fans are looking for characters, including a few surprises! Here’s the video that kicks off the mission:

Throughout the Labor Day weekend, retailers will help fans take part in Find the Force. Here’s what you need to do:

#1. Update your Star Wars app. It’s a large download so a wifi connection is preferred.

#2. You can play with the app already. Just hit Find the Force, scan the image of Rey I’ve provided above, and you will discover you have a few new friends on your phone. See my Tweet below.

#3. From September 1-3, visit participating retailers and find the life-size images that are marked “Find the Force.” Capture them with your app and check out who appears. Take a picture or tap and hold to record. Bring along a friend to get the most from the experience, so you can take photos or videos of each other. For a video of me testing out the AR during a recent visit to Lucasfilm, go here. You can also hear me talk about the experience on the latest episode of Fangirls Going Rogue.

#4. Not only will there be fan-favorite characters revealed, like Admiral Ackbar, but a couple of new characters, as well. You can collect all fifteen in your app, share the experiences on social media, and be eligible for prizes in the sweepstakes. The grand prize is a trip to Lucasfilm and the premiere of The Last Jedi.

Share your “Find the Force” experience using the hashtags #ForceFriday and #FindtheForce, and visit StarWars.com/FindTheForce for more information on sweepstakes rules and participation.

Here is a look at the collectibles screen. The best part about these Star Wars collectibles is they are free!

Be sure to share you Force Friday II fun with me (Twitter|Instagram|Facebook) and Fangirls Going Rogue (Twitter|Instagram|Facebook). I will be celebrating the event at Disneyland, followed by a trip to the John Williams concert at the Hollywood Bowl.

As you hit the stores, May the Force be with you and the goodies you want make it to your shopping cart!

Related links:

• Bring Your Rey Game To Target on Force Friday II

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Fangirl

Tricia Barr took her understanding of brand management and marketing, mixed it with a love of genre storytelling, and added a dash of social media flare to create FANgirl Blog, where she discusses Star Wars, fandom, and the intersection of women within Star Wars fandom. She is co-author of Ultimate Star Wars and Star Wars Visual Encyclopedia from DK Publishing, a featured writer for Star Wars Insider magazine with numerous articles on the Hero's Journey. Her FANgirl opinions can be heard on the podcasts Hyperspace Theories and Fangirls Going Rogue.

Tricia Barr's novel, Wynde, won the 2014 Independent Publisher Book Award Gold Medal for Best Science Fiction/Fantasy/Horror Ebook. She was also part of Silence in the Library's successful all-female creator science fiction and fantasy anthology Athena's Daughters, which is available now. For excerpts and tales of her adventures in creating a fictional universe, hop over to TriciaBarr.com.

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